Val Vrajescu

Senior Marketing Strategist in London, United Kingdom

What I Do

I'm a Senior Creative Strategist with 10+ years of experience turning performance data into compounding creative systems. I don't just build ads that work once. I build testing frameworks, briefing processes and attribution models that make the next win repeatable across accounts.

I build the operating systems behind that roadmap, from testing frameworks to ad deployment governance, so performance gains don't have to be rediscovered from scratch on every account.

What I Bring

✔️ Creative testing at scale - 50+ concepts/month, hypothesis-backed, data-validated
✔️ Full creative ownership - brief writing, scripting, UGC direction, hook development
✔️ Performance intelligence - hook rate, hold rate, CTR, CVR, ROAS connected to every creative decision
✔️ Cross-functional leadership - briefing editors, designers, creators and media buyers
✔️ Platform fluency - Meta, TikTok, YouTube, Google · Stories, Reels, Feed, Shorts

Selected Work

Marigold Popcorn (US): Repositioned from seasonal gifting to everyday indulgence through POV-style UGC. +148% online sales in 90 days · 2.1× ROAS · 30% YoY sales deficit reversed.

Sticky Brand (US): Transformed discount-heavy static ads into emotionally resonant UGC. Scaled from $5K to $8K daily spend within 90 days · 3.5× ROAS Meta · 6.3× ROAS Google · $759K revenue in first 3 months.

Susan Ciminelli (US): Founder-led UGC strategy and account restructure. 48% increase in total sales with 35% less ad spend.

Noah (UK): Localised UGC for US and German market expansion. £1M+ in new revenue within 12 months · 2.1× uplift vs. UK-adapted creative.

TSM (US): Lifestyle storytelling over product-feature ads. 6.7× avg. ROAS Meta · 6.6× avg. ROAS Google · reversed YoY revenue decline.

By the Numbers

📊 $25M+ ad spend managed
💰 $70M+ revenue generated
🎨 60+ creative concepts/month
🌍 30+ DTC & SaaS brands

Great creative isn't about being clever; it's about making customers feel understood.

I develop creative strategies from deep customer empathy, validated through rigorous testing. Every ad is a hypothesis. Every result is a lesson. Every campaign gets smarter over time.

💼 Portfolio

  • Education
    • Oxford College of Marketing
Testimonial
Val is an incredibly talented Performance Manager and his love to detail is second to none. It was a pleasure to work with Val over the past 2 years and I can't recommend him enough. His ability to jump on any new platform/channel without notice and get it off the ground is invaluable for any startup or for larger cooperations trying to expand. His weekly & monthly reports were so thorough that it always put my mind at ease that we are spending our budget as best as we could."
Moritz - Noah